Private investment consortium backs Beyond Ent. Ltd to deliver on ambitious plan

British Asian-run sports consultancy Beyond Ent. Ltd (Be.), set up in 2020 to champion the development of athletes from under-represented communities has secured land-mark funding in its bid to level the playing field in professional sport.

The seed investment will now enable Be. to launch its National Athlete Development Scouting Network (NADSN) focusing on British talent. In addition to this, the funding will support the establishment of a sports diversity and inclusion program that will bring together diverse leaders and role models from the world of sport. The cohort will deliver workshops and seminars to encourage increased participation at grassroot, and support those already on the journey.

In a joint statement Beyond Ent. Co-founders Razi Hassan (C) and Sahiel Shoeb (L) said: “This investment presents a game-changing opportunity for Be. and a solid endorsement in our vision to unearth and develop a new generation of stars.”

As well as creating pathways, the Be. team is working on two major projects, one will connect athletes together via a digital platform. The second of which will see Be. collaborate with a sports body, major broadcaster, and award-winning production team to create a first-of-a-kind, national competition. The soon-to-be-announced events will galvanise local communities up and down the country in support of their local stars.

Lead investor and Board Advisor, Mandev Virdee added on behalf of the consortium: “It is an honour and a pleasure to be a Board Advisor & Seed Investor for this exciting start-up. The team at Be. are consummate professionals, that I am proud to call friends and business partners. This is a timely opportunity to support increased representation across sports and entertainment to equal the playing field for so many aspiring sports stars.