Private investment consortium backs Beyond Ent. Ltd to deliver on ambitious plan Engage with governing bodies Drive equality, diversity, and inclusion Develop a pathway for aspiring young athletes Deliver a platform for stars of the future   British Asian-run sports consultancy Beyond Ent. Ltd (Be.), set up in 2020 to champion the development of athletes from

Be. is pleased to announce an exciting new partnership with UK Football Solutions. UK Football Solutions founder JAMES WATTS will join the sports consultancy, advocacy, and athlete life management organisation, which champions athletes from under-represented communities, as its Head of Football. The former commercial manager of Newport County AFC and General Manager of Hereford FC

Hereford FC manager Josh Gowling’s first monthly column for the Guardian (Available on The Guardian now): When I am interviewing prospective signings for Hereford FC, one of the best questions is the shortest one: “Why?” I want to know why they are sitting in front of me, why their career has taken them down this path and

Kouhyar signs deal with Be.

Be. is delighted to announce our first official football client is Hereford FC’s and Afghanistan international Maziar Kouhyar. We had been working unofficially with Maz to help him find a new club during the Covid-19 pandemic, and he has now officially signed as part of Be. Maz (pictured here with Be. founder Razi Hassan) is

Be. client Maziar Kouhyar has signed a one-year contract with Hereford FC – cementing his return to football and significantly boosting the number of British Asians playing professional football. Having come through the youth ranks at EFL club Walsall, Maziar was released in April 2020 following a couple of knee injuries at the start of

BRAVE Kay Prosper slipped to a points defeat over the weekend in his EBU European Super-Lightweight title fight against Sandor Martin. The English champion, who was stepping up in class and fighting abroad for the first time, was expected to be out of his depth. But 36-year-old showed that was not the case as he

BE has been working with Hereford manager Josh Gowling ahead of his side’s big FA Trophy semi-final game against Woking tomorrow, and here the psychology graduate tells The Guardian all about how he’s been using computer games such as Call Of Duty to bond with his players during lockdown, plus his fascination with the analytical side of

Malik signs with Cage Warriors

Today it was announced that Beyond Entertainment’s Faisal Malik has signed a contract with Cage Warriors. The 5-0 Mixed Martial Artist has made the biggest step in his career to date signing for a promotion that has seen global MMA stars such as Joanna Jedrzejczyk, Michael Bisping and even Conor McGregor. This is a massive

Prosper fights for the European title

Beyond Entertainment’s Kay Prospere will fight for the Europeansuper-lightweight title live on DAZN on April 23rd. The English champion, nicknamed Special K, will headline the MatchroomBoxing event as he challenges Spaniard Sandor Martin in the champion’shome country. Martin, 28, is ranked 7 by both the WBC and WBO. He won the vacant EBU belt in

A British Asian player says he was called a terrorist by a team-mate, but felt unable to speak out at the time for fear of being branded a “troublemaker”. Maziar Kouhyar moved with his family to Birmingham as an infant seeking asylum from Afghanistan and signed professionally for Walsall in 2016. Kouhyar says he holds

Fasial Malik eases to 5-0 with TKO victory

Saturday night saw Faisal Malik secure his fifth professional victory in as many fights with a 1st round stoppage victory over Andrei Bogus at UFL 4. Coming into the fight Faisal was yet to go longer than 1 minute and 4 seconds in the cage and his fifth bout was not dissimilar. Within seconds of

Yan Dhanda proves his racist abusers wrong every time he steps onto a football pitch. Dhanda is coming of age at Swansea City, thriving in a team chasing promotion to the Premier League. With each accomplished performance, the 21-year-old sticks two fingers up at those who told him he would not make the professional game

Former pro Maziar Kouhyar and Beyond Entertainment’s Raz Hassan are keen to change the narrative and increase opportunities for overlooked players When Maziar Kouhyar goes out playing football with friends in Birmingham, the comments to the 23-year-old car salesman are almost always the same. “How are you not still playing professionally?” That’s a bigger question


Surveys by FSA and BE find half of UK football fans say more must be done to get British Asians playing professionally and tackle racism against them Of around 4,000 pro footballers in the UK only 10 are British Asian – making up just 0.25% compared to around 7% of the population 46% of football

Fan survey reveals 42% think racism towards British Asians in football is not treated seriously enough; 86% believe more role models within the professional game would increase their on the pitch; 72% would feel proud to see a British Asian captain England “The stereotypes that Asian youngsters are only good at cricket, or only good

Linus Udofia defended his English middleweight title for the first time with a stoppage victory over John Harding jr in the 9th round. Both men were given an opportunity to showcase their talent on a wider platform on Saturday night on sky sports, and the early exchanges gave the impression we were in for a