For a new generation

The rise and rise of mixed martial arts (MMA) is of no real surprise - today the sport is witnessing increased popularity with a pay-per-view business model that rivals boxing and professional wrestling. At BE we work with the next generation of MMA fighters, to build a fanbase that is as enthusiastic as it is loyal. So how do we do this? Well, we dive into the very essence of the individual fighter, bringing their story to life and sharing it with the world.

For the fighters

Similar to boxing, our scouting network and prospect identification mechanisms mean that we can spot the most promising talent. And we are building relationships with key MMA stakeholders each day. Our portfolio of athlete services means that we can tend to any requirement of the modern-day MMA fighter. From traditional services such as contract negotiation and lifestyle management, through to safeguarding to ensure health and well-being is pre-eminent. Ultimately, our objective is a clear one - every fighter wants to make it to the UFC, so we devise the roadmap. All the time we work to ensure that BE Fighters deliver a responsible and respectable image for themselves and the sport they love.