FOR THE UNDER-REPRESENTED
Life is about standing for something, believing in change, and working to make that happen. So, at BE we are determined to level the playing field for players from under-represented communities.
The statistics for players from a British Asian background playing football in the top four leagues makes for grim reading. And, whilst many have tried to break through, we believe that if we keep firing players to the moon, inevitably they will land among the stars.
We also recognise the absence of an agency to represent the under-represented was a barrier – a barrier which we are raising, permanently.
With our support, understanding, guidance, and influence, it will not be long before we see more players breaking through, and who knows, maybe even leading their national team to glory.