Beyond the individual,
there is a team

Chris Luff MBE

Commercial Strategy advisor

With over 30 years working with the private and public sector, Chris brings the decisive experience of setting and achieving strategic targets.

Focusing on people, process and efficiency, Chris talks directly to the social mandate that is at the core of BE, by placing our responsibility to our clients and wider stakeholders at the fore.

In addition to his advisory role with BE, Chris is a trustee of the Watford FC's Community Sports and Education (CSE) Trust, as well as CEO, and Founder respectively of the Watford and West Herts Chamber of Commerce and Chamber of Conscience.

Mo Luthra

Brand Strategy advisor

Our larger than life brand strategy and creative communications advisor Mo Luthra brings colour and energy to BE. As director of Bland to Brand ( the agency with the big pink cow, Mo leads on creating meaningful brand value and articulating it in a compelling way and so much more.

Tom Latchem

Media Communications advisor

A former broadcaster and journalist, Tom spent more than three years hosting shows on talkSPORT and talkSPORT2, significantly increasing the audiences of both. Now an all-round communications expert with an envious media relations network, Tom leads on external relations.

Making TV Editor at the News of the World at the age of 28, Tom has a track record of breaking strong, agenda-setting stories, conducting topical features and interviews, and giving an incisive opinion through networking and personality.